AWE 4.0: Session on GI IP In Business

On 5th August 2024, the AWE 4.0 Business Capacity Building Series featured an insightful session on Intellectual Property (IP) Rights and Geographical Indications (GI), led by Prof. Padmavati Manchikanti from the Rajiv Gandhi School of IP. The session provided participants with a clear understanding of IP rights, the significance of GIs, and the importance of preserving traditional knowledge for future generations. Additionally, the discussion highlighted strategies for promoting products at national levels to support business growth. The recorded session is available for those who wish to revisit the valuable insights shared. Watch the session!

 

AWE 4.0: Growth Strategy in Business for Women Entrepreneurs in Mizoram

On July 23rd, the AWE 4.0 Business Capacity Building Series featured a session for women entrepreneurs in Mizoram led by business expert Sanjoy Sen. The session focused on equipping participants with practical strategies to tackle common business challenges and drive growth. Sen explored issues such as market demand, financial hurdles, and ineffective marketing while emphasizing the importance of understanding customer needs and effective product segmentation. He also provided insights into designing products that stand out in the market. The event aimed to empower women entrepreneurs with the tools needed to scale their businesses and contribute to Mizoram’s economic development.

Watch the session!

 

 

AWE4.0: Growth Strategy in Business for Women Entrepreneurs in Tripura

On July 22nd, Tripura’s women entrepreneurs gained valuable insights from business expert Sanjoy Sen during the AWE 4.0 Business Capacity Building Series. The session focused on practical strategies to overcome common challenges faced by small businesses, such as limited market understanding, financial hurdles, and ineffective marketing tactics.

Sen emphasized the importance of deeply understanding customer needs to drive business growth. He also highlighted the benefits of market segmentation to target specific customer groups effectively. Additionally, the session stressed the need for a strong business foundation, including human resources, technology, and financial planning.

By providing actionable advice and fostering a supportive learning environment, the event aimed to equip women entrepreneurs with the tools to scale their businesses and contribute to Tripura’s economic growth.

Watch the session!

AWE 4.0 : Basics of Digital Marketing

On July 16, 2024, the AWE 4.0 Business Capacity Building Series featured a session on Digital Marketing, led by Ruche Mittal, founder of HEN. This session aimed to provide participants with effective digital marketing techniques and strategies to market their businesses effectively.

Key Discussion:

• Creating a Content Calendar: Participants learned how to plan digital marketing activities by organizing them into a content calendar, including key dates and events.
• Aesthetic Social Media Posts: The importance of maintaining high aesthetic standards in social media posts was emphasized to attract and engage customers.
• Customer Categorization: Effective business operations require categorizing customers based on the products and services offered, allowing for more targeted marketing.
• Brand Identification: Participants were guided on defining their brand and understanding how to reach their target audience through social media platforms.

The session concluded with a task of creating a content calendar, providing participants with practical tools for their digital marketing efforts and brand establishment.

Watch the session here 

AWE 4.0 : Understanding Your Business Costs – 2nd part | Mizoram

On July 9, 2024, the second session of the AWE 4.0 Business Capacity Building Series for Mizoram entrepreneurs, led by Chartered Accountant Dwijadas Chatterjee, focused on understanding business costs. This session provided valuable insights into calculating partial costs at every production step, considering local raw material prices, and setting competitive prices. It also highlighted the importance of offering exclusive services during weekends and festivals to boost sales and promote the business. Participants concluded the session by creating cost sheets, which clarified the effectiveness of proper costing and sales strategies.

Watch the session here.

 

AWE 4.0 : Understanding Your Business Costs – 2nd part | Tripura

On July 8, 2024, the second session of the AWE 4.0 Business Capacity Building Series for Tripura entrepreneurs, led by Chartered Accountant Dwijadas Chatterjee, focused on understanding business costs. This session provided valuable insights into calculating partial costs at every production step, managing old stock costs, transportation, and selling margins. It also emphasized the importance of keeping competitive prices and maintaining a strong digital presence. Participants concluded the session by creating cost sheets, which clarified the effectiveness of proper costing and sales strategies.

Watch the session here.

In this informative and interactive session, Dr. Prasanta Kumar Biswas shared valuable insights on food licensing, registration, and labelling requirements. Key topics included the importance of accurate food labelling, microbiological testing, and compliance with Indian regulations. The discussion also covered the use of food additives, health claims validation, and avoiding misbranding. The session highlighted specific opportunities for food entrepreneurs in Mizoram and Tripura, emphasizing quality maintenance, local compliance, and government support schemes such as the Pradhan Mantri Kisan Sampada Yojana. Participants gained practical knowledge to enhance their food processing ventures and discussed collaborative development plans for the region.

Stay tuned for more updates and watch detailed session: https://youtu.be/y9flTHJWfj4

 

Women entrepreneurs in Mizoram participated in an engaging online session on pricing strategies facilitated by business mentor Sanjoy Sen under the AWE4.0 Business Capacity Building initiative. Conducted on June 4, 2024, the session focused on equipping participants with essential knowledge and tools to navigate pricing complexities in business. Attendees benefited from discussions on customer perception, trade margins, and competitive dynamics, reinforced by practical examples and case studies. With active participation and enthusiastic feedback, the session was deemed one of the best to date. Participants expressed interest in future sessions on related topics like intellectual property and trademarks, showcasing their commitment to continuous learning and growth in business. Watch the recorded session here: Mizoram Session

 

Women entrepreneurs in Tripura participated in an enlightening online session on pricing strategies led by business mentor Sanjoy Sen as part of the AWE4.0 Business Capacity Building series. Held on June 3, 2024, the session delved into the nuances of pricing in business, covering topics such as customer perception, trade margins, and production costs. Participants gained valuable insights through practical examples and real-world scenarios, empowering them to develop effective pricing models for their businesses. The session remained interactive, with attendees expressing understanding of basic pricing concepts and seeking further interactions to apply these strategies in their respective ventures. Watch the recorded session here: Tripura Session

 

The session focused on equipping Tripura-based entrepreneurs with the necessary knowledge and tools to develop successful go-to-market strategies tailored for the local market, with additional insights on potential future expansion beyond Tripura. The session was led by Dr. Sayantani Roy Choudhury of Praxis Business School.

Key takeaways included:

1. Understanding Your Market Landscape: Insights into conducting thorough market research to understand Tripura’s consumer preferences, existing businesses, and regional challenges.
2. Market Segmentation and Targeting: Strategies for dividing the Tripura market into segments, identifying specific customer groups, and tailoring approaches to meet diverse needs and preferences.
3. Product Development and Market Fit in Tripura: Steps for developing products or services that resonate with the Tripura market, including adapting offerings for local needs, leveraging local resources, and ensuring cultural appropriateness.
4. Distribution Channels: Guidance on building effective distribution channels within Tripura, including relationships with local distributors, utilizing relevant online platforms, and considering logistical factors.
5. Pricing Strategy and Marketing Communication: Insights on setting competitive pricing strategies and crafting effective marketing communication tailored for Tripura, considering local purchasing power and identifying effective marketing channels.
6. Thinking Beyond Borders: Discussions on identifying potential markets outside Tripura that align with business goals and capabilities, covering factors like market size, growth potential, and competition in target regions.

To delve deeper into these topics, you can watch the full recorded session by clicking the provided link: https://youtu.be/ZhTfuFHEBXU

The AWE 4.0 Business Capability Building Series concluded its third session titled “Delving Deep into Handloom, Handicraft and Textile Business” on May 23rd, 2024 (7:00 PM – 8:00 PM IST). Dr. Sabnam Sengupta (Earth & Partners) led the session, where women entrepreneurs from Mizoram and Tripura presented their handloom businesses. Discussions covered product lines, sourcing, and sales channels. Dr. Sengupta provided valuable insights on leveraging paid social media promotion, exploring online marketing opportunities, and potentially increasing production efficiency through more modern looms. The session recording is now available: https://youtu.be/frJ_2L-Gono. Don’t miss out on future sessions for further business development strategies!

The second session under the AWE 4.0 Business Capability Building Series focused on Go-To-Market Strategy. Dr. Sayantani Roy Choudhury, of Praxis Business School led the session, aimed at equipping participants with practical insights and strategies to effectively enter and succeed in the market.

Key Takeaways:

1. Understanding Market Dynamics: Emphasis was placed on the significance of comprehending market dynamics. Participants discussed the importance of conducting thorough market research and analysis to inform business strategies effectively.
2. Market Segmentation and Customer Targeting: Discussions highlighted the need for segmenting the market and targeting specific customer groups. Tailored approaches were emphasized to meet diverse customer needs and preferences efficiently.
3. Product Development and Market Fit: The session explored the critical stages of product development, stressing the importance of aligning products with market demands. Insights were shared on iterating products based on customer feedback to ensure optimal market fit.
4. Distribution Channel Strategies: Practical guidance was provided on developing effective distribution channel strategies. Participants learned about building strong relationships with distributors to enhance product reach and visibility in the market.
5. Pricing Strategy and Marketing Communication: Comprehensive discussions were held on pricing strategies and effective marketing communication. Insights were shared on setting competitive prices and utilizing diverse marketing channels to effectively communicate value propositions to customers.

The session on Go-To-Market Strategy provided participants with practical strategies and valuable insights to navigate the competitive business landscape. Through collaborative discussions and knowledge sharing, participants gained the knowledge necessary for business growth and success. Click here to watch the recorded session.

The AWE 4.0 Business Capacity Building Series session, tailored for women entrepreneurs in Tripura, provided essential insights into understanding business costs under the expert guidance of Mr. Dwijadas Chatterjee. Attendees learned to identify expenses, calculate unit costs, and develop effective pricing strategies for sustainable growth. For those who missed the session or wish to re-watch it, the recording is available at link. Don’t miss out on this opportunity to enhance your entrepreneurial skills and drive your business forward.

The inaugural session of the AWE 4.0 Business Capacity Building Series, crafted exclusively for women entrepreneurs from Mizoram and led by esteemed mentor Mr. Dwijadas Chatterjee, provided invaluable insights into comprehending business costs. Participants engaged in discussions on expense identification, unit cost calculation, and pricing strategies, receiving practical knowledge tailored to Mizoram’s entrepreneurial landscape. Through interactive sessions and localized examples, attendees left equipped with the tools and strategies necessary to navigate and thrive in Mizoram’s business ecosystem, fostering sustainable growth and prosperity in their ventures. For those who missed the session or wish to re-watch it, the recording is available at  link for continued learning and empowerment.